I first came across the fashionable, trendy high street brand bYSI, in Singapore .... Bugis Junction, in Singapore, to be precise .... Bugis junction is that tiny piece of Singapore .... that every tourist and traveller to the island country .... almost always checks out first :) .... it is thaaat legendary for the fastest, latest, fashion trends emerging in Singapore ... the collection of stores a tad more affordable than the big girls on Orchard Street .... I still remember the Bugis Junction bYSI store more clearly than the others ... here was a brand stocking the latest runway trends, fashionably chic but affordable !!! .... and as we all know, Singapore is truly fashionable in terms of global emerging fashion ..... That is one of the myriad reasons why we Indians love to travel to this shopping heaven !! .... Affordable trendy runway fashion !!! .... Obviously, i shopped like crazy at bYSI :) .... And in little more than a decade, "the bYSI brand travelled beyond Singapore’s shores to twelve countries in the region, spreading its ideology of aiming to dress every woman in the latest fashion, fresh from the runways." .... When bYSI opened at DLF Promenade mall in Delhi, guess who was the happiest shopper ? :D .... Anyhow, to cut to the chase, bYSI has not disappointed me until now, and we at Delhi Style Blog very happily accepted an invitation to check out their latest collection with a bunch of blogger friends .... It was truly fun to style and shoot ourselves along with our good friends Aien Jamir from A J Store and Shreya Kalra from FTLOFAOT .... The clothes as you can see are bang on trend ... mainly neons, greens, yellows, pastels .... has a bit of the 60's vibe to them but in a firmly 2013 silhouette .... basically, sophisticated classic staples with an equally young fun on trend styles .... the accessories and bags too are very summer of 2013 ... aka bright, eye catching and vibrant !! .... and the best thing is definitely the price .... very competitive compared to other high street brands .... do check us out :)




BYSI India, DLF Promenade, Vasant Kunj, Delhi




The Mall Rats aka Aanchal, AJ, Shreya and Dimpy :)



AJ in a Pantone colour of 2013 Emerald Green skirt and top separate

Shreya in a lemon green sheer embroidered layered dress accessorized with a Peter Pan collar

bysi
Aanchal in a symmetrical digi print tunic dress

bysi
Dimpy in an embellished collared lemon yellow skater dress

AJ in a brinjal digi print top and neon orange trousers

Shreya in a black n yellow colour block sheath dress

bysi
Aanchal in a beaded tie, embellished top and tribal pattern skirt

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Dimpy in a lace pastel blue skater dress

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Aanchal in a lemon full sleeve round collar top and white lace shorts



Accessories






BYSI India accessories

BYSI India accessories

BYSI India accessories





The Intern


Among the many duties of the baby of the blog, Aanchal, is to be our clothes hanger :p .... hahaha ... thankfully the camera totally loves her as you can see below :) ..... The target age group of bYSI is 20 to 50 year old, middle class and above, with the emphasis of hi fashion at an affordable price, which we think they have fairly achieved ..... we four have very different body structures and age groups .... but still we managed to find something to our taste .... that is a feat indeed !!



bysi
Aanchal Sukhija Arya, Delhi Style Blog

bysi
Aanchal Sukhija Arya, Delhi Style Blog

bysi
Aanchal Sukhija Arya, Delhi Style Blog

bysi
Aanchal Sukhija Arya, Delhi Style Blog

bysi
Aanchal Sukhija Arya, Delhi Style Blog

bysi
Aanchal Sukhija Arya, Delhi Style Blog



Hope you liked the post peeps ... do check out the store and let us know if you feel the same way we do .... Delhi Style Blog would like to thank our fellow bloggers AJ and Shreya for the super fun on the shoot in front of gawking and cell clicking shoppers hahaha .... and most of all sweet Mehak Sharma who protected us girls from pesky policemen and way too curious onlookers :) .... Until next time ...


DSB


2 comments:

  1. Lovely pictures <3 <3

    All you pretty girls :)

    love
    http://www.meghasarin.com

    ReplyDelete

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