FOREVER 21, one of the largest fashion clothing, footwear and accessories retail chain in the U.S.A launched its second store in Delhi at the Pacific Mall on 14th August 2013 ..... Though they have been in India since 2010 in a tie up with the middle east based Sharaf Retail Group .... everyone who has ever shopped at this Los Angeles origin brand .... always knew that what you get in Forever 21 stores in the States was never the same in India .... the pricing was different, the styles and stocks were different .... it was very frustrating really to see such lovely stuff on their American website and not to have the same in India .... but since it started its partnership with DLF Brands ... with the first flagship store in Saket, Delhi ..... For the first time, the collections in store are the same as the US stores ... What it means to us Indians .... is that we don't have to salivate over the phenomenal variety of styles as seen on its website .... they are available right here in our home town !! ..... This was the best move Forever 21 could ever employ in a country where stylish highstreet was synonymous with Zara !!! ..... Since its opening at Saket ... Delhi Style Blog has been a frequent visitor to the store .... and there has never been a trip where we have ever come back empty handed .... so we gleefully accepted their invitation for the store launch at Pacific Mall :) .... The 15,500 square feet store was unveiled by Actress Yaami Gautam ....
Mr. Alex Ok, Global Director, Forever 21 said "We are extremely excited to launch our first store in the Western region of Delhi at Pacific Mall. Working with our venture partner, DLF Brands, has enabled us to enter the market in a systematic manner. Pacific Mall is the perfect location for Forever 21 given its unique location, conceptual entertainment events and impressive design."
"Our strategy was to embark expansion for Forever 21 into India within 2013 and Pacific Mall has provided us with an excellent location that we will make into a fashion Mecca. The shopping experience of the mall is excellent and we are convinced that the mall will generate year over year positive traffic index." said Mr.Timmy Sarna, DLF Brands spokesperson.
Complementing Forever 21 apparel and accessories, the store will feature the retailer’s other brands, including 21MEN ... a line of fresh, fast fashion for men of all ages ... Love & Beauty, a cosmetic line .... and Forever 21’s lingerie and shoe line.
Do read on to find out what our young 20 year olds .... Intern Aanchal and Potential Intern Harshman Singh picked up as their summer favourites from Forever 21's latest collection :)


Forever 21 delhi india
Aanchal Sukhija Arya, Delhi Style Blog, in Forever 21 





"While we checked out the clothes, accessories ,footwear ..... in this huge place of two floors .... we were told that the Pacific Mall store now features the retailer’s other brands, 21 men’s  ... which is a line of fresh, fast fashion for men of all ages ..... Harshman thanked his stars that there was something for men too .... and was stunned checking out the men’s wear collection .... (therefore expect a post on Forever 21 Men too soonest ) .... we came across Mindy Hernandez, Visual Merchandising Officer, Forever 21 .... This lady stood out totally .... not just because she wasn't an Indian, but because she wore a Black tunic which she had paired up with laser cut stockings ... it was a rare sight ..... we know Delhi is still struggling in terms of wearing something other than regular Zara :p .... As we and Mindy talked about India and New York ..... she exclaimed "There is so much to explore in this country that it is driving me crazy, it is a bright country full of colors" !! .....  She later told us, that this store is huge and Forever 21’s second store in Delhi which showcases parallel NYC trends .... Wait a minute, you don’t believe me? .... Yes, gone are the days you would go to New York City and stuff your luggage with all those cropped tops, Lace muscle tee, Cross print sweaters, Mesh cross blouses, laser cut pants ..... thinking you wouldn't find it in India ... Cause now you would!  .... Forever 21’s wide variety of accessories, clothes and shoes, is a breather ... And also a wakeup call for us .... When Brands are making all the efforts to bring the latest trends to our cupboards ... can't we thank them by becoming a little more experimental in terms of street style? ....  We can ...  ALL HAIL 21! ..... After all ... only if we continue to experiment with our looks ....  we would remain 21 forever !! :D ...... Check out our five looks after Harshman Singh juggled with styling .... (blame the massive variety of options)  .... Don't miss the high tops, colour block pieces, laser cut leather jackets, metal studded loafers and the denim bustiers .... its a must on the shopping list :)" - Aanchal and Harshman, Students, Pearl Academy, Delhi



Five Looks for a Forever 21 Summer



Forever 21 delhi india
Cut out Striped dress Forever 21

Forever 21 delhi india
Cut out striped dress Forever 21 with black high tops

Forever 21 delhi india
White Jet Setter Moto Jacket, Black sheer Maxi skirt, Pink Boat shoes, Forever 21

White Jet Setter Moto Jacket, Black sheer Maxi skirt, Pink Boat shoes, Forever 21

Forever 21 delhi india
White Jet Setter Moto Jacket, Black sheer Maxi skirt, Pink Boat shoes, Forever 21

Forever 21 delhi india
Denim Bralet bustier, Floral Peplum skirt, Forever 21

Forever 21 delhi india
Denim Bralet bustier, Floral Peplum skirt, Forever 21

Forever 21 delhi india
Black Perforated Moto Jacket, Grid Print Shirt, Forever 21

Forever 21 delhi india
Black Perforated Moto Jacket, Grid Print Shirt, Black D'Orsay Wedge shoes, Forever 21

Forever 21 delhi india
Black Perforated Moto Jacket, Grid Print Shirt, Black D'Orsay Wedge shoes, Forever 21
Forever 21 delhi india
Black Faux Leather Peplum top, Black Faux Leather pants, Studded Loafers, Forever 21

Forever 21 delhi india
Black Faux Leather Peplum top, Black Faux Leather pants, Studded Loafers, Forever 21

Forever 21 delhi india
Black Faux Leather Peplum top, Black Faux Leather pants, Studded Loafers, Forever 21


Model and Styling : Aanchal Sukhija
Styling and Photography : Harshman Singh for Delhi Style Blog



Yaami Gautam Forever 21 Alex OK
Actress Yaami Gautam in a daisy print dress with Alex OK, Forever 21




About FOREVER 21
Mindy Hernandez Forever 21 with Aanchal Sukhija Delhi Style Blog
Mindy Harnendez , Forever 21 with Aanchal Sukhija, Delhi Style Blog
Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories.  Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion.  This model operates by keeping the store exciting with new merchandise brought in daily.  The retailer operates over 545 stores in the United States, with international operations in Canada, China, Colombia, Costa Rica, Europe, Hong Kong, India, Israel, Japan, Korea, Mexico, Philippines and United Kingdom.  For more information please visit :    www.forever21.com

About DLF Brands: Headed by Mr. Timmy Sarna, Managing Director,  DLF Brands Ltd. was formed in 2008;  the company’s strategic intent is to develop successful partnerships with international brands considered "Best in their category”. DLF Brands Ltd. is committed to quality, trust and customer sensitivity, and delivers on promises with agility, financial prudence and in tune with the highest global standards. DLF Brands Ltd. is a fully owned subsidiary of DLF Ltd.

About Pacific Mall
Shopping never goes out of fashion. At Pacific it is a shopping, entertainment and leisure extravaganza 365 days a year! With over 130 international and national brands to choose from, Pacific is the new landmark of India’s shopping capital. The most stylish shopping, entertainment and leisure experience in Delhi. A shopping center that is not only centrally located in Tagore Garden, but is also well-connected both by public and private transport. Easy accessibility, an exciting variety of stores and services, great convenience, a stunning ambience – and all this under one roof.


Hope you enjoyed our post ... until next time :)

DSB

8 comments:

  1. Cool pics and very stylish ones too. Loved them all.


    Devika
    Online shopping in India

    ReplyDelete
  2. Pretty cool looks!
    Xx
    Rhea
    http://fuss.co.in

    ReplyDelete
  3. I love the Styling done.The first minimalistic monochrome look is v chic.
    Also that denim bralet and doz studded loafers are to die for!!! :):)
    Keep it rolling DSB

    ReplyDelete
  4. can you please tell me if the plus size range by forever 21 is available at the store in select city walk, saket, delhi?

    ReplyDelete
  5. Forever 21>>>>@Saket....a Saving Grace..... so close now....... >>>>>keep growing "Forever "......lovvv the way you dress me up......hav Evolved>>>>>to a new person......keep goin guys.....shopping madness only coz of you....

    ReplyDelete

© Copyright DelhiStyleBlog All rights reserved. Powered by Blogger.

Popular Posts

Labels

007 (3) 1920 (1) 1960 fashion (1) 2012 (1) 2013 (16) 2014 (1) 80 fashion (1) Aamby Valley (5) aanchal sukhija arya (9) Abdul Haldar (1) Abu Sandeep (1) accessories (5) accessorize (1) Adarsh Gill (1) Adele (1) Adil N Vasundhara (1) advertisement (1) AIFW (2) akanksha chauhan (4) aldo (4) alia bhatt (1) alice in wonderland (1) am pm (1) Amrapali (1) amruda nair (1) animal (1) Anish Sood x Lost Stories (1) Anju Modi (2) anna wintour (1) Annaikka by Kanika Saluja (2) Anniversary (1) Anupama Dayal (2) Arjun Rampal (1) Armani Prive (1) art (3) art installation (1) Arti Shetty (1) Ashima Leena (1) Ashish N Soni (1) atelier mon (1) Atsu Sekhose (2) autumn winter (14) aviator (2) azva (1) Azzedine Alaia (1) bakery (1) barnett newman (1) beauty (1) bebe (1) Beggar Style Diaries (2) Berenice Marlohe (1) bhangra (1) bhootsavaar (1) big four (1) bikini sari (1) billie jean (1) blog (2) blogging (1) Blue (1) bluefrog (2) blur (2) book review (1) Bridal Couture (13) Bridal Fashion (1) Burning Man (1) bysi (4) cancer fashion (1) Carma Malcha Marg (1) Carma Online (2) Carma Sabyasachi (2) Chandon (1) chanel (3) chanel 19 gabrielle (1) charms (1) Charu Parashar (3) Chhaya Mehrotra (1) Christian Louboutin (1) claires (2) coca cola (1) Cocktail Couture (1) coco chanel (1) coffee table book (1) cointreau (1) cola light (1) colour (1) concept shoot (2) converse (1) costumes (1) couture (3) Cue by Rohit and Rahul (1) cutler (1) dance (1) Daniel Craig (3) Dash Berlin (1) delhi (24) delhi couture week (2) delhi event (3) delhi fashion (11) delhi shopping (4) delhi style blog (32) design (1) Design One (2) design school (1) designer profile (1) dev r nil (1) diet coke (1) diffusion (1) dimpy kapur (41) Dino Morea (1) dior (3) dita von teese (1) diwali (1) DJ Vipul (1) dlf (5) DLF Promenade (1) dodo (1) DrauParage (1) DSB supports (1) Dualist Inquiry (1) dusit devarana (1) ed hardy (1) Ekta Rajani (1) emerald (1) emporio (1) Enrique Iglesias (1) entertainment (1) Esparanza (1) Evening Wear (1) eyes (1) Falconer (1) Falguni Shane (1) Fall 2013 (3) fashion (74) fashion blog (7) fashion blogger meet (4) fashion books (1) Fashion Choreography (1) Fashion for a Cause (1) Fashion review (40) Fashion Store (1) fashion week (13) fcuk (1) fdci (11) Fendi (1) festive (1) FNO (1) forever 21 (7) Fossil (1) four in hand (1) fragrance (1) french (2) fuzzculture (1) galliano (1) ganesha (1) Gaurang Shah (1) gaurav gupta (5) Gauri and Nainika (2) Gautam Singhania (2) Geisha Designs (1) Georgina Chapman (1) gingham (1) gk 1 m block (1) Goya (1) grey union jack (1) Gucci (1) guess (2) Guns N Roses (1) gurgaon (2) handbags (1) harshman singh (1) Hasli (1) helmet hair (1) Hemant and Nandita (1) Herve Leger (1) Holi (2) House of Blondie (1) huda grounds (2) Ian Fleming (1) Ignite the Light (1) illustration (1) india (22) India Bridal Fashion (3) india tour (1) indian designer (2) indian fashion (14) indian fashion designer (4) indian resortwear (1) Indira Gandhi (1) insects (1) iram mirza (1) James Bond (3) james ferreira (1) Jany Temime (1) jenjum gadi (1) Jeremy Scott (1) jessie j (1) jewellery (4) JJ Valaya (4) JK Group (2) Jonas G (1) Jyotsana Tiwari (2) kaata fazekas (1) Kalki Koechlin (1) Karan Torani (2) karishma shah (2) Kasha by Karishma Shahani Khan (1) Kate Middleton (1) kavita bhartia (1) Kazo (1) Keren Craig (1) Koovs (2) Krishna Mehta (1) L K Bennet (1) l'opera india (1) lajpat nagar market (1) Lakme Fashion Week (5) lauren weisberger (1) laurent samandari (1) Le Mill (1) lee cooper (1) leopard (1) Les Parisiennes (1) life of pi (1) lightfall (1) Lindsey Wixson (1) lips (1) lipstick (1) lisaa school of design (1) Liter of Light (1) live concert (1) Lodhi (1) london (3) london fashion week (1) london fashion week ss13 (3) Louis Vuitton (1) Luisa Casati (1) lyrics (1) M.A.C (1) m.a.c. (1) macaron (1) madame (2) maharaja of madrid (1) make up (2) malachite (1) Malini Ramani (2) Malvika Poddar (1) mango (4) Manish Arora (2) Manish Malhotra (3) Marc Jacobs (3) Marchesa (1) Margaret Thatcher (1) Margot Robbie (1) Marina Hoermanseder (1) marks and spencer (1) Masaba Gupta (2) Mastectomy blouse (1) maternity wear (1) Mathura (2) meadham kirchhoff (1) Meera Muzaffar Ali (1) Men fashion (1) Menswear (1) Mercedes Benz (3) meryl streep (1) Michael Jackson (1) Mijwan (1) Milan Fashion Week (2) military (1) miranda priestly (1) Monaco (1) monique lhuillier (1) moonwalk (1) Mooz (1) Moschino (1) movie (1) movie review (3) mukul (1) mumbai (1) music (8) Nachiket Barve (1) nachna aunda nei (1) namrata goyal (1) Nandini Bhalla (1) NDS & Blue (1) neon (1) Nervo Twins (1) Nida Mahmood (2) nine west (1) nishant matta (1) nitin bal chauhan (1) NYFW (3) O'Connor (1) omega (2) Online Retail (4) online shopping (1) only much louder (1) orange (1) Oscar de la Renta (1) oscars (1) outfit post (3) Pankaj n Nidhi (1) pantaloon (1) pantone (2) parineeti chopra (1) Paris Fashion Week (2) parmeet (1) Paula Ka (1) Pawan Sachdeva (4) pcj (1) pearls (1) pendants (1) pepsi (1) percept (1) perfume (1) pernia qureshi (1) pero by aneeth arora (1) persian motifs (1) Pia Pauro (1) pierce brosnan (1) pierre nicollier (1) poetry (1) pomellato (1) pop up store (1) Porter Robinson (1) Pragati Maidan (1) pranab hazarika (1) pre fall (1) Preferred Professionals (1) Press Day (1) pret (1) primark (2) Prince of Cambridge (1) print (1) Profile (2) promenade (3) punjabi song (1) pussy bow (1) quotes (1) rahul mishra (2) rakshita (1) Ralph Lauren (1) rangoli (1) Rank 1 (1) ray ban (1) Raymond (4) Raymond Fine Fabrics (2) Raymond Linen 2015 (4) Raymond the complete man (3) ready to wear (3) red carpet (1) Reliance Jewels (1) resort cruise (2) Retro (1) review (3) Rghavendra Rathore (1) Rina Dhaka (4) Ritu Kumar (1) Ritu Kumar Label (2) river island (1) Roadtrip (2) Rohit Bal (2) roman (1) Romantic Renaissance (1) rose (1) rouge coco (1) rtw (2) runway collection (14) runway music (6) Russian influence (1) Saaj by Ankita (1) Sabyasachi (1) Sahachari Foundation (2) Sahil Kochhar (1) Sanchita Ajjampur (2) saree (1) Satya Paul (1) Selfridges (2) shabana azmi (1) Shahpur Jat (1) shania twain (1) Shantanu and Nikhil (4) shazia saleem (1) shima ahmad (38) shivan and narresh (2) Shogun (1) shopping (1) shradha singh (1) Simon Doonan (1) Skyfall (3) soliflore (1) somerset house (1) spa (1) spongebob (1) spring summer (15) spring summer 2013 (11) spring summer 2014 (7) sridevi (1) ss 2013 (4) store review (4) streetstyle (8) Study by Janak (1) style (46) Style Tips (2) styling (11) submerge (1) sujata assomull (1) Suket Dhir (2) Summer 2015 (4) summer trends (2) sunburn (1) suneet varma (7) sunglasses (1) Sunil Sethi (2) Surraj Kathuria (1) sustainable (1) Swarovski (1) swatch (1) tab collar (1) Tadashi Shoji (1) Tarun Tahiliani (3) Tateossian (1) tattoo (1) The Collective (1) the devil wears prada (1) The Filmy Owl (2) the golden bracelet (1) The Green Room (1) The Other People (1) The Raymond Shop (1) The Wolf of Wall Street (1) thriller (1) Tie (1) tie knot (1) tigerstyle (1) timberland (1) timothy dalton (1) Tom Ford (2) topshop (4) Toreador Pants (1) trend report (10) Vaishali S (2) vasant kunj (1) Versace (1) Victorian (1) Vintage clothing (1) Visual Merchandising (1) vogue (2) Vrindavan (2) wayfarer (1) Wendell Rodricks (2) WIFW (8) Wills Lifestyle India Fashion Week (19) Window Dressing (1) Wine (1) winter perfume (1) world gold council (1) WWF (1) Yayoi Kusama (2) ysl (1) zara (8)