When Tarun Tahiliani, legendary couturier,  put the White Bindi on his entire crew, runway models and fashion week guests at Day 1 of the recently concluded Lakme Fashion Week 2014 ... it made people curious as it did us !! ... The White Bindi is a symbol of protest against child marriage ... and No Child Brides is an initiative to create widespread awareness of the cause in partnership with the NGO Child Survival India .... The Facebook page of No Child Brides states statistics so chilling that we at DSB was compelled to request our readers to show support for this noble cause ... Consider this !! ... "Did you know 39,000 underage girls are forced to marry everyday …. India has the record of having the highest absolute number of child brides: about 24 million .... This represents 40% of the 60 million world's child marriages! .... Being forced into an early marriage ruthlessly ends any ambition, a young girl can have ... It is the beginning of a slew of problems that make life hell for them ... Getting exposed to domestic violence is just one of them ..... Child brides are 200 % more likely to be subjected to domestic violence .... According to Unicef, 47.3% of Indian girls are married by 18 years of age, and 18% are forcefully wedded by the age of 15 .... These marriages are often performed without the consent of the girls involved in the marriage. .... As long as families, communities and governments tolerate child marriage, motherhood in childhood will remain an everyday occurrence in developing countries, and girls’ basic human rights will continue to be violated .... We just can't accept this status quo anymore ... We must get our next government to make eradicating this social evil, an important part of their development agenda .... We started our campaign by asking women to sport a white bindi and raise awareness about the child marriage problem in India ... And now, thanks to good people like Tarun Tahiliani and his entire crew, our cause has reached the Lakme Fashion Week ... When we went to Tarun Tahiliani and told him about what we are doing, he instantly agreed to support our cause ... He made his entire crew, models and his guests, wear the white bindi ... It caught eyeballs, made the media curious, and most importantly, made everyone at the Lakme Fashion Week aware about the gravity of the child marriage issue in our country ... A lot of people have been asking us "Why the white bindi?" ... Apart from the fact that you will find all sorts of bindis at a bindi shop, but never a white bindi ... We feel its a simple way to stand out and stand up for a cause that really needs us to .... Infants born to child brides are 60% more likely to die in  their  first year !! .... India is home to 1/3rd of all the child brides in the world ... And despite making Child Marriage illegal in 2006, our government has done nothing to enforce these laws .... We think this is an inhumane violation of Human Rights and it’s high time we made our next government pay heed to the gravity of this pandemic."



Jacqueline Fernandez for Tarun Tahiliani LFW 14
Jacqueline Fernandez for Tarun Tahiliani LFW 14




White Bindi : Trend for a Cause at Wills Lifestyle India Fashion Week AW14


Today is the last day of the fittings for Fashion Design Council of India's WIFW Autumn Winter 2014 .... Aanchal and me wore the White Bindi to show support for the No Child Brides cause, as we will do throughout the fashion week !! ... Tomorrow and until the 30th of March, we will be carrying White Bindis with us if any of our fashion fraternity would like to join us for the cause ... But we are hoping and praying that if you read this post, you will wear the White Bindi on your own and help spread awareness for the cause in your locality and friend circle !
Like and share on Facebook :  https://www.facebook.com/NoChildBrides
You can also use the hashtags on all Social Media platforms to further the reach on the following tags :



Aanchal Sukhija

Dimpy Kapur




No Child Brides

The White Bindi






Tarun Tahiliani Lakme Fashion Week 2014

Tarun Tahiliani Lakme Fashion Week 2014

Tarun Tahiliani Lakme Fashion Week 2014



Wearing a white bindi and making every citizen aware of this pandemic, is just the beginning ... Support, share and spread the cause good people .... catch you next at Fashion Week tomorrow .... See you there in our White Bindis !! 

DSB 

4 comments:

  1. Totally loving the white bindi and the cause for which it stands :) Wondering where can I get one?

    ReplyDelete
    Replies
    1. I don't know where you could get it in Korea ... but maybe you can just make it yourself :)

      Delete
  2. I never knew those numbers.. it is really appalling at the very least. And the fact that fashion fraternity chooses to associate themselves with causes as critical as these, and use their power and influence to contribute to society is always inspiring to me. Proud of you guys for posting this one!

    Love,

    Swati @ The Creative Bent

    ReplyDelete
    Replies
    1. Thanks Swati, it means a lot you dropped by :)

      Delete

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