Manish Malhotra SS 2013 WIFW Mijwan Sonnets in Fabric
Manish Malhotra SS 2013 Mijwan Sonnets in Fabric
Chikan embroidery by the village girls from Mijwan
Revolutionizing costume design and having introduced the concept of styling in Indian Bollywood films has made Manish Malhotra one of the most recognized names in the fashion industry globally. Manish Malhotra’s areas of creativity span the broad spheres of Bollywood, design, styling, diffusion and everlasting bridal couture. He creates glamorous ensembles with Indian traditional colors, textures, embroideries, and craftsmanship. In the past one year, Manish Malhotra, the label has taken up the responsible initiative to promote regional handicrafts and workmanship from rural India. One such initiative is the association with Shabana Azmi’s “Mijwan Welfare Society”. The label has adopted 45 girl workers from the village of Mijwan, near Azamgarh, Uttar Pradesh for their intricate and exclusive hand embroidered chikankari.
Mijwan Sonnets in Fabric
Mijwan Welfare Society (http://www.mijwan.org/)
We have been giving you the music from the runway shows uptil now. The show started with Shabana Azmi reciting her father, the poet Kaifi Azmi's poetry. It was followed by Lament (noun: a passionate expression of grief), and the show ended with When I Still Needed You.
1. Lament - Nusrat Fateh Ali Khan / Michael Brook
2. When I Still Needed You - Afro Celt Sound System
Earthy, subdued tones of ivory, burnt orange, creme, dull shades of red, pink and mehndi green, makes the collection extra ordinary. The needlework by the Mijwan girls was exquisite and phenomenal. Bollywood actress, Parineeti Chopra as the showstopper in her black and red ensemble, looked absolutely stunning.
Chikan craft has a global presence, albeit a very slender one ... Ancient Europe has been greatly enamoured of Indian fabrics from Greek and Roman times ... So fine and delicate were the Indian fabrics that the Romans romantically called them ‘textilli venti’ or woven winds ... It requires a great deal of economic interest and economic thrust to metamorphose it from a small but significant cottage industry .... into a commercially viable international enterprise ... wherein the beauty of the craft is not sacrificed on the altar of mechanical necessity, ..... but the Chikan workforce, .... made up largely of women ... are adequately compensated for their efforts .... and the aesthetic spirit of the beautiful whispering white woven winds, .... are restored to some semblance of their former glory. For this we salute the efforts of designer Manish Malhotra !!
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